Overview

This concept project is to help shoppers during the Covid-19 pandemic to make sure they can buy the groceries which they need without long queue and also to enable the shop to have been able to distribute their stocks among their customers evenly.

The Challenge

Ensure stock availability while shoppers shop online

To decrease shopper's anxiety over shortage of stock

To encourage shoppers to shop responsibly

The Methods

Market comparison

User Surveys

User interview

The Solutions

Increase user's engagement with fun CTA animation.

To design clear sign-posting for the user's shopping journey.

Reward users who shop with us.

Ensure a seamless offline/online user journey.