Design by Jessica Wu

Overview

This project was inspired by a conversation I have with a friend who just started a business in selling flowers.

Design by Jessica Wu

The Challenge

To study how users associate their searches online for flowers as a gift.

How to presents flowers online in a different way

To review the information architecture of online flower shops in the market.

Design by Jessica Wu

The Methods

To carry out user surveys with people who regularly shop for flowers online or offline.

Mock up user journey to pin point user's pain-ponits.

Test prototype with users to figure out how they associate with the products.

Design by Jessica Wu

The Solutions

My research shows users would like to have suggestions on the colour or occasion of the flower and also the name of flower.

Use videos displaying the flower they are going to purchase.

Provide content inspired purchases instead of a long drop down menu for products.